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Thursday, 16 September 2021 15:10

The need for automation in the hotel sector today

GUEST OPINION by Murphy Mathew, APAC solutions engineer, IDeaS: In general, a typical hotel makes roughly five million pricing decisions every year. The sheer volume of data needed to be gathered, analysed and decided upon means it is not humanly possible for any hotel revenue manager—or team for that matter—to get every decision right, every day. Business intelligence (BI) and machine-learning, automated systems are critical today in attracting guests, maximising profitable opportunities and expediting your hotel’s pandemic recovery.

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